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Unapproachable makeup is trending on TikTok and looking at these pics, we understand why

It seems like the girlies are in their ‘don’t talk to me era’ … No wonder unapproachable makeup is trending on TikTok.

This trend defies conventional makeup norms but is full of allure. We're talking dramatic colour contrast, striking, dark-hued combos, graphic lines and perhaps even a bleached brow. No wonder some of the biggest beauty creators on TikTok have been devouring the trend, with the term ‘unapproachable makeup’ amassing a colossal 91.3M views and counting…

As for what the look actually consists of, it's all in the name. This full beat screams, sexy and mysterious girl at the club, that is secure and sure of herself, and probably a little too intimidating to approach. This is the type of makeup to make insecure men scatter.

Sounds appealing? Here are some tips to achieve your very own epic unapproachable makeup look:

Play with colour

Consider using vibrant and contrasting colours for eyes, lips, and cheeks. If that's a sharp contour, or opaque smokey eye, then so be it, there are no colour rules when it comes to unapproachable makeup.

Emolyne Defining Lashline£18 at EmolyneCharlotte Tilbury Luxury Palette The Rock Chick£45 at Charlotte Tilbury£45 at Sephora

Contour, contour, contour

The contour here needs to give face lift, it needs to give fox eye lift. So keep the concealer application high up on the cheekbones. Perhaps you could apply the ombre concealer hack here that everyone on the clock app has been on – it will give you an instantly lifted look quickly. “To curate the technique in the correct shade order, choose a concealer that is two or three shades lighter than your foundation for your inner corner. Next, choose one that is one shade lighter than your foundation for the next dot. But for the third and fourth dot you can apply your blush shades, you can use two different shades; one lighter and one slightly darker, or you can use the same blush shade." and then blend.

Milk Makeup Sculpt Stick£22 at Cult Beauty£22 at SephoraBobbi Brown Skin Full Cover Concealer£26 at LookFantastic£43.21 at Amazon

Use sharp lines and shapes

Try incorporating bold and sharp graphic lines on the lids, wether thats just a striking cat eye contouring the entirety of your eyelids, or simply a floating liner, feel free to experiment with black liner. “First things first, you need expert brushes for this one and some good product – you don't want anything too runny or too dry when you're creating super sharp lines; nothing that'll smudge or drag,” says makeup artist Scarlett Burton. Here, a strong liquid liner and a precision brush will be your best friends.

KVD Beauty Tattoo Liner Trooper Black£19.11 at Sephora£36.91 at AmazonSigma E25 Blending Makeup Brush£12.50 at Selfridges

Play with contrasting textures

Consider experimenting with different textures like combining matte and metallic finishes for a more dynamic visual effect. Don't forget to set with a good setting or translucent powder so that the pigments stay put.

Chanel Ombre Première Laque New Longwear Liquid Eyeshadow£32 at Sephora£32 at HarrodsLaura Mercier Translucent Loose Setting Powder£36.50 at LookFantastic£39.10 £34 at Amazon

Define your brows

The trick here with the eyebrows is to make them as striking as possible. Eyebrows are the centre of facial expression. For a true unapproachable look make them sharply groomed and shaped into as close to a straight line as you can get, instead of curved. In fact, Vanita Parti, founder of Blink Brow Bar tells GLAMOUR, “A low arch will create a flatter look, so when shaping a straight brow at home, try to avoid plucking the extra hairs just underneath the arch,”

To fake straight brows Vanita says: “Use concealer to draw around the brow and outline the shape you wish to create.” she also adds: “You can also conceal the arch and tail end of the eyebrows so they appear straighter.” For extra drama, you can always give the bleached look by adding some concealer brushed over them (that's if you don't want to go all the way with actual bleach).

YSL Touche Éclat Illuminating Pen£23.20 at Look Fantastic£29 at SephoraBenefit 24 Hour Brow Setter Clear Brow Gel£23.50 at LookFantastic£23.50 £13.50 at Amazon

Give your lips the statement treatment

These don't necessarily have to be a power colour like red or black. However, what they need to be is neatly defined using a sharp lip pencil liner. Deep hues on the outer corners of the lips will give a more statement and defined look and a gradient effect goes a long way to really achieve that avant-garde ‘don’t talk to me’ flair.

MAC Cosmetics Lip Liner£18.50 at Look Fantastic£17 £14.45 at BootsPat McGrath Labs MatteTrance Lipstick£36 £27 at Cult Beauty

Confidence:

The final and most important step is that whatever you do, you must feel confident on your look, and that's what's going to scream unapproachable. The gag is, that women alike that ooze quiet confidence often naturally gravitate towards each other, so fear not – this look won't keep you away from meeting your future best friend.

Makeup is not always about enhancing natural features, sometimes there is room to experiment with bold and statement moves. As reclusive and lawless as this trend may sound, sometimes that's exactly what the girlies need. Sometimes all they want is to enjoy a girls night out with their pals, without being bothered, and if that consists of a razor sharp cat eye and bleached brows, then so be it.

After all, a full beat is worth a thousand words…

For more from Glamour UK Beauty Writer Shei Mamona, follow her on Instagram @sheimamona

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Larita Shotwell

Update: 2024-04-14