InkBlog

• YouTube's Partner Program allows influencers to earn money off their channels by placing ads within videos. 
• Google places these ads and pays a creator based on factors like a video's watch time, length, and viewer demographic.
• Here's how much YouTube pays creators for a single video with 100,000, 1 million, and 150 million views, according to top influencers.
• Subscribe to Business Insider's influencer newsletter: Insider Influencers.

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This is the latest installment of Business Insider's YouTube money logs, where creators break down how much they earn.

How much money YouTube pays creators for a single video depends on a number of factors, but the number of views it gets is a big one.

Creators with 1,000 subscribers and 4,000 watch hours are eligible to have their videos monetized with ads by joining YouTube's Partner Program. These ads are filtered by Google, and how much money a creator earns depends on the video's watch time, length, video type, and viewer demographics — among other factors.

Some top creators have ad-placement strategies to maximize their earnings.

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For instance, Andrei Jikh, a personal-finance influencer, told Insider that he earns more money by including midroll ads, which can run in videos lasting over 8 minutes. They can be skippable or non skippable, and creators can place them manually or have them automatically placed by YouTube.

There are also things creators can avoid to try and boost earnings.

Some videos that contain swearing or copyrighted music are flagged by YouTube and demonetized, earning hardly any money for the creator (or none at all). One of YouTube's biggest stars, David Dobrik, said in an interview that he earned about $2,000 a month from YouTube directly, despite his weekly videos gaining an average 10 million views. He earns most of his money through brand sponsorships instead, like his partnership with SeatGeek.

Here's how much money YouTube paid creators for a video with 100,000, 1 million, and 150 million views, according to top YouTube creators.

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This article has been updated to reflect new YouTuber earnings. 

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