Canelo Alvarez Net Worth in 2023: Can He Become a Billionaire Like His RivalFloyd Mayweather?

Saul ‘Canelo’ Alvarez will return after a brief hiatus. After last year’s September fight against long-time rival Gennady Golovkin, he underwent surgery on his left hand and wasn’t expected to return for at least a year. However, beating the odds, the Super Middleweight champion would return to defend his titles in his hometown, Guadalajara.

The thirty-two-year-old five-division champion debuted professionally at age fifteen on October 29, 2005. Ever since, he has participated in 62 matches, winning 58. The remaining matches are split equally between two losses and two draws. Becoming an undisputed Super Middleweight champion in 2021, Alvarez is undoubtedly at the peak of trade.

The rewards have been aplenty for a boxer who made boxing his mission. His achievements not only brought in numerous laurels, but over some time, they made him one of the world’s wealthiest sports personalities. Let’s look at all the money, ‘Canelo’ Alvarez made through boxing, his net worth, and other sources of his immense wealth.

Canelo Alvarez net worth in 2023

According to the website, celebritynetworth.com, ‘Canelo’ Alvarez’s net worth in 2023 stands at around $180 million. Though he started his professional journey in 2005, it wasn’t until 2010 that he took on some of the big names. Thus, the entry into the big league witnesses an inflow of hefty fight purses. Outside of the ring, the smart business acumen has seen him multiply his riches.

Canelo Alvarez career earnings: Notable fight purses

A master of fat paychecks, Alvarez’s annual income for last year hovered around $90 million. Though he lost his second attempt at Light Heavyweight against the brilliant Dmitry Bivol on May 7, the fight made him richer by $53 million. It included the $15 million guaranteed paycheck and the share of the earnings from PPV sales. Likewise, the amount guaranteed for the trilogy fight against Golovkin stood around $45 million. In addition, other significant fights helped him rake big moolah. Here are some of ‘Canelo’s’ guaranteed purses over the years.

Vs. Shane Mosley, May 5, 2012 – $1.5 million

Vs. Floyd Mayweather Jr., September 14, 2013 – $5 million

Vs. Miguel Cotto, November 21, 2015 – $5 million

Vs. Amir Khan, May 7, 2016 – $20 million

Vs. Liam Smith, September 17, 2016 – $5 million

Vs. Gennady Golovkin I, September 16, 2017 – $5 million

Vs. Gennady Golovkin II, September 15, 2018 – $5 million

Vs. Rocky Fielding, December 15, 2018 – $15 million

Vs. Daniel Jacobs, May 4, 2019 – $25 million

Vs. Sergey Kovalev, November 2, 2019 – $25 million

In 2021, he fought thrice. For the February 27 fight against Avni Yildirim, his guaranteed paycheck was $30 million. For the next two contests, the first against Billy Joe Saunders on May 8 and the next one against Caleb Plant on November 6, according to Forbes, he took around $90 million. The massive amount included $85 million as fight purses and $5 million that came his way through promotions and sponsorships.

Canelo Alvarez investments

Reportedly ‘Canelo’Alvarez’s first business venture started by selling popsicles. However, his exploits inside and outside the ring have helped him amass a massive fortune. It has been reported that the Super Middleweight champion has interests in a wide range of businesses, including convenience stores and taquerias. Some of his most prominent business investments include the following:

Real Estate – During an interview with journalist Graham Bensinger in April 2021, it came out that Alvarez earns roughly $20 million from his real estate investments.

Canelo Shows – ‘Canelo’ runs the business along with Edison Omar Reynoso Sandoval and Jose Reynoso Garcia. It caters to promotional activities, hiring and managing performers for various artistic, sports, and music-related events, and provides advertisement counsel.

Canelo Promotions– In his home country, Mexico, Alvarez also doubles as a boxing promoter. To set up a formal shop, he teamed up with his trainers, the father-son duo, Chepo, and Eddy Reynoso, and launched Canelo Promotions in 2010. Reportedly, the business seems to have roped in roughly forty fighters in Mexico.

SSA Capitals and more – The venture helps commercial enterprises and firms involved with the stock market, among others, by raising funds and participating in capital-raising activities.

Canelo Store – Alvarez has a brick-and-mortar shop in New York where fans can purchase the same gear that the world champion wears both within and outside the ring.

Upper – This business deals with the sales of batteries, adapters, USB cables, headphones, and mobile phones. Besides electronic gadgetry, it sells e-cigarettes, alcohol, meat, vegetables, and other frozen food. Alvarez’s ‘Upper Energy’ pans out under this brand.

CA – This division focuses on environmental services, including recycling and cleaning polluted water and air.

Besides the above, ‘Canelo’ Alvarez runs a taco restaurant that seems to be doing well. More so, he is a partner with the famous Hennessy Distillery. In the interview given to Bensinger, he revealed plans to have between ninety to hundred gas stations across Mexico.

Canelo Alvarez’s endorsements and social media influence

Regarding endorsements, most prominent brands are now aware of ‘Canelo’ Alvarez’s brand value. Tapping onto his massive reach and popularity, quite a few well-known names are directly associated with him. Though a previous stint turned sour, sports video streaming service DAZN teamed up for a two-fight deal in May last year. Then there’s a multi-million dollar contract with sports equipment maker Everlast.

Other notable names that rub shoulders with Alvarez include Louis Vuitton, the Mexican beer makers Tecate, Hennessy, Value Grupo Financiero, Mexican departmental store chain Coppel, watchmakers Roger Duuis, Under Armour, and Cleto Reyes.

True to his popularity, Alvarez has many followers supporting him across social media platforms. On Instagram, nearly fifteen million follow him. Whereas on Twitter, he has around three million followers. On the same length, roughly seven million follow his Facebook page. Since he’s still in his prime, without a doubt, the online followership is bound to make a quantum leap.

Thus, the way it’s going and the fact that ‘Canelo’ Alvarez has many more years of boxing left, he has a good chance of becoming boxing’s next billionaire after Floyd Mayweather Jr.

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Which is your favorite ‘Canelo’ fight? Do let us know your views and opinions in the comments section below.

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Aldo Pusey

Update: 2024-06-20

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