Watch Arby's Say Goodbye to Jon Stewart
The second spot features a new sandwich called The Daily Deli, which according to The Wall Street Journal, has indeed been named in honor of The Daily Show. In the spot, a voice says, "This is the last sandwich Arby's ever wanted to make because it means he's really leaving. This sandwich with double corned beef and deli mustard on marble rye, it's for Jon, but also it's for all of us, to eat at Arby's whenever the sad thoughts come back."
Arby's told WSJ the ads will be a part of Thursday's finale in some sort of fashion, but it was not buying ad time for the show.
When Stewart announced back in February that he was stepping down, Arby's tweeted "Jon, feel free to reach out to us at careers@arbys.com." Stewart rejected the offer at the time, saying, "I do not accept your peace offering. We shall always be enemies! For while you are a worthy adversary, you shall be vanquished."
But who knows, now that it's go-time...
Perhaps not to surprisingly, actually, Stewart's mocking of the company was actually good for business. "Collectively, what is going on has resulted in uplift of business performance," Arby's chief executive Paul Brown told WSJ, noting that some same-store sales were up 9.6 percent for the first quarter and up 7.6 percent in the second.
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